Listed below are abstracts of our business school teaching cases which are available in full on website.

The Desso Collection brings together individual cases and teaching notes exploring the implications of committing to corporate sustainability at the 80-year-old, Dutch headquartered, carpet tiles maker Desso.  Each case is designed to be free standing but the collection can also be used together to help students get a better understanding of the many different facets of organisational transformation required in moving towards corporate sustainability. The individual cases cover innovation, leadership, programme management, marketing, supply chain and logistics, human resources, and corporate responsibility. Collectively, they can also be used to explore change management. The cases examine how a new management team, introduced by acquiring private equity owners, drove a business transformation based on customer focus, innovation and a commitment to a cradle-to-cradle (circular economy) business model. The cases have been produced on a collaborative basis by faculty from Marketing, Supply Chain and Logistics, IHRM, Programme Management, Corporate Responsibility and Innovation.


  • TEACHING NOTE - Reference no. 715-054-8
    Authors:Grayson, D.
    Published by: Cranfield School of Management (2015)
  • CASE - Reference no. 715-051-1
    Authors:Koryak, O.; Maylor, H.
    Published by: Cranfield School of Management (2015)
  • TEACHING NOTE - Reference no. 715-051-8C
    Authors:Grayson, D.
    Published by: Cranfield School of Management (2015)
  • CASE - Reference no. 715-055-1
    Authors:Grayson, D.; Cardarelli, T.
    Published by: Cranfield School of Management (2015)
  • TEACHING NOTE - Reference no. 715-051-8B
    Authors:Grayson, D.; Ainsbury, R.; Anesa, M.
    Published by: Cranfield School of Management (2015)
  • CASE - Reference no. 715-053-1
    Authors:Smart, P.
    Published by: Cranfield School of Management (2015)
  • CASE - Reference no. 715-052-1
    Authors:Saghiri, S.; Mena, C.; Bernon, M.
    Published by: Cranfield School of Management (2015)
  • CASE - Reference no. 515-166-1
    Authors:Antonetti, P.
    Published by: Cranfield School of Management (2015)